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AJS Coaching

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Addie Smits

Person smiling with arms raised in front of snowy mountains.

I have been coaching, training, and developing professionals for over 25 years. Born and raised in Green Bay, WI to a single mother, I was the first one in my extended family to leave home for college.  This was my first leap into something new and unknown. 


After graduating from UW- Whitewater, I chose to explore and expand my world further by spending a few years teaching in Dallas, Texas.   Ultimately, my desire to be grounded led  to a 20  year career working for the YMCA as both an Executive Director and Director of Group Services.  At the YMCA,  I learned about non-profits, mission, customer service, people management, annual fundraising, board development, hard work and dedication.  My background as a teacher and YMCA professional provided me with exceptional skills in communication, training, mentoring, empowerment, creativity, enthusiasm, and the power to make change. 


And then life got fuzzy!

In 2017 - I began my own journey to finding clarity in what I REALLY wanted. It started with a gut feeling of wanting more despite having an already full and rewarding life.  This led to some deep soul searching. The final piece was the sudden loss of my mother which proved just how fragile life can be. 


It was time for me to be vulnerable and take another leap. I left a highly successful, comfortable and stable career to embark on a new journey that focused on supporting others to know and embrace that which lies just beneath the fear and worry when you dare to let go of the known.    A leap!


As a certified life and leadership coach, I draw on 20 years of experience to support others in finding clarity, deepen  connection and  gain the confidence to take their leaps and make change.  I use my creative, fun and genuine personality to create a safe environment for learning, change, and growth. 

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